Public education campaign
Funding By: Self funded and coordinated by: Choice Australia

After securing support from the local community, we produced an innovative commercial highlighting alternatives to graffiti and vandalism.

The production team used many current and former staff and participants in this commercial, whilst shooting in areas around Cairns that had been tarnished by acts of graffiti and vandalism.

In addition to the support from the local community, long term Choice Australia supporter Southern Cross Ten provided exceptional support to promote the campaign on Channel Ten in Cairns, Townsville, Mackay, Rockhampton, Channel 7 in Darwin and 7 Central for all of regional Queensland, Northern Territory, South Australia, and areas in Victoria, Tasmania and New South Wales.

The campaign ran from February to December 2002.

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